As the president of Insmax Insurance Brokerage, Inc., in Philadelphia, Lawrence “Larry” Koresko oversees all activities related to the management and growth of the company. Outside of work, he maintains an interest in motorcycle riding. One of Lawrence Koresko’s first bikes was a traditional Yamaha 80 dirt bike.
Since 1955, Yamaha has been manufacturing motorcycles for both daily use and professional racing. In recent years, the company has started working on an artificial intelligence (AI) system that is designed to increase the safety of riders. Specifically, Yamaha wants to help riders lessen the chances of experiencing overturns, collisions, and other types of motorcycle accidents.
The AI system is borne out of research in which humanoid robots rode Yamaha motorcycles. Through this research, Yamaha developed expertise in how to make motorcycle riding safer. Currently, Yamaha is considering whether to incorporate AI technologies into future models, though certain models, like the new YZF-RI, will come equipped with advanced technology that regulates some of its functions.
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